Blogging is a great way to share information about your catering business with potential clients. It can be used to explain menu trends, describe event hosting etiquette or even showcase your team members with ‘Meet the Team’ posts.
Creating blogs around special days/weeks can also be a good way to attract attention. For example, you could host a wine master class or detail recipes that are suitable for a gluten free diet.
How-to posts
Blogging can be a valuable way for caterers to attract more customers and engage with them. It gives businesses a platform to share useful information and provide answers to common questions. For example, if your business caters for wedding receptions, you could blog about the top venues in your area. Alternatively, you could write about catering for corporate events or menu trends.
The content you create should reflect the needs and interests of your audience. For instance, if you cater for corporate events, you could blog about how to plan and execute a successful event. You can also create how-to guides for popular dishes and cocktails you serve. These kinds of posts can boost your SEO and keep you top of mind for potential customers.
You can also create blog posts based on special days or weeks, like British Yorkshire Pudding Week or Bramley Apple Week. You could also write about a local food festival or share your favourite recipes with your readers. This type of post is great for catering businesses because it highlights the versatility of your services and makes you stand out as a culinary expert. This will be especially important when competing with other caterers who are also trying to attract the same audience.
List posts
A list post is a popular type of blog post that provides readers with a comprehensive, easy-to-read set of tips, resources, or insights. These posts are great for catering businesses that want to demonstrate their expertise and build credibility with their audiences.
For example, if you have a venue roundup post about different venues in your area, you can provide an overview of each space and details about its amenities. This will give your audience a sense of the variety of venues available and can help them make an informed decision about their next event.
Similarly, you can also create a series of blog posts about the various types of events that your company caters for. This will showcase your knowledge of the industry and entice new customers to hire your services. For example, you can write about your experience catering a wine master class at Hixter Bankside and describe what went into creating the menu for the evening. You could even share photos of the event to increase your audience’s interest. This type of content is especially helpful for catering businesses that offer multiple services to a range of clients. For example, a wedding planner may need different information than a corporate event manager.
Interviews
You may want to invite local wedding planners, venues or other third parties you collaborate with for catering events to your blog and interview them. These Q&A sessions can help you attract new business by letting potential clients get to know the people behind your service.
For example, if you cater for a client who has a gluten intolerance, interview the top chef and other members of staff to discuss how you accommodate their needs and what this means for your catering services as a whole. By sharing this information, you can attract clients who have the same intolerance and who will be able to enjoy your food without the worry of their health.
Interviews can also provide an opportunity to talk about previous catering experiences and demonstrate your knowledge of the industry. For example, if you were catering for a corporate event and a guest was allergic to certain foods, explain how you coped with the situation to keep everyone happy and show that you are prepared to be flexible in the face of unforeseen challenges. This is another aspect that will impress the interview panel as it shows your adaptability, customer service skills and ability to think on your feet.
Case studies
If you’re looking to increase your catering company’s blog engagement, consider using case studies. These are a great way to share success stories and attract new customers. They can also help you gain a deeper understanding of your industry. They’re especially useful for situations in which there is limited research or a complex issue.
To make a case study work for you, choose a topic that’s relatable and focuses on a specific problem. For example, you could write about a catering event for a product launch and how you helped the client cater for their guests’ specific needs. Alternatively, you can write about a catering experience and how your team helped a couple plan their wedding.
You can also use case studies as a way to highlight your team and attract potential new hires. Publish these posts on your blog and include photos to create an engaging story. You can also post tips on catering etiquette or describe menu trends to show your expertise. This will help you stand out among other catering companies.
Personal stories
Personal stories are a great way to share your insights and experiences in catering. They also create a sense of connection with your audience and showcase your personality. Personal stories can be written about anything from a memorable meal to a special catering experience.
For example, if you enjoyed a wine master class at Hixter Bankside, blog about it on your catering blog. Include photographs and detail the event, what you learned and your thoughts on the wine. This will give readers an insight into your personality and interests, which could encourage them to hire you for their events.
You can also use your catering blog to promote local food days and weeks. For example, if it’s British Yorkshire Pudding Day or Bramley Apple Week, write about them on your blog and provide recipes and ideas that customers can try out during those times. This will help you attract prospects from your local area and build a relationship with them. Ultimately, your catering business will benefit from the additional leads and sales that will be generated as a result of your blogging efforts.
Ebook posts
Blogging can be a great way to drive traffic and promote your catering business. But it’s important to know what kind of information you should be posting on your blog. You need to post something that your target audience will find useful, relevant and interesting. To do this, you need to understand your audience’s needs and pain points. If you want to attract leads, you need to provide content that demonstrates your knowledge of your industry and its trends.
One of the best ways to do this is to create ebook posts on your blog. These posts are long and detailed, and they focus on a specific topic or theme. They can also be an excellent way to build brand credibility and establish your expertise.
Personal stories are another great type of blog post for your catering business. These posts share your own catering experiences and insights, which helps to create a connection with readers and showcase your personality. They can also help to drive engagement and boost your search engine rankings. You can even use these posts to promote your catering services, such as your company’s catering packages for weddings and other events. Adding video content to your blog is another great way to increase engagement and promote your catering business.
Video content
Video is the most popular content online, and it can be a powerful tool for marketing events. Different types of event videos can serve a variety of purposes, from creating awareness to recapping past events and promoting future ones. The first step in planning your catering blog’s video content is to decide what goals you want it to achieve.
Recipe posts are a great way to show off your culinary expertise and connect with your audience. People are always looking for new recipes and ideas, so this type of content is a natural fit for any catering blog. You can create high-quality, professionally-produced recipes, or simply a quick and easy video of your staff performing a fun dance routine.
Creating FAQ videos is another easy way to share important information with your attendees without having them search your website for the answer. These can be short-form videos that hook viewers and then link them to a full blog post, or they can be a sizzle reel of one of your most informative keynote sessions. It’s also a good idea to share user-generated content, like videos from your attendees or clients, as this alleviates some of the work involved in planning and sharing new content.
